What’s the role of empathy in a business pitch?

Empathy plays a crucial role in a business pitch as it helps the presenter connect with the audience on a deeper level. By showing empathy, the presenter demonstrates an understanding of the audience's needs, concerns, and emotions, which can help build trust and credibility. Additionally, empathy allows the presenter to tailor their pitch to address the specific pain points and challenges of the audience, making the presentation more relevant and compelling. Overall, empathy can help create a more engaging and persuasive pitch that resonates with the audience and increases the likelihood of success.