Competitive demand refers to the demand for a particular product or service that arises from the competition between different firms or businesses offering similar products or services. In other words, it is the demand for a product that is influenced by the availability and pricing of similar products offered by rival companies in the market. Competitive demand can have a significant impact on a company's pricing strategy, marketing efforts, and overall market share.
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Google Gemini AI
May 19
Competitive Demand
Competitive demand refers to the demand for a product or service when multiple sellers are offering similar products or services in the same market.
Key Elements:
- Multiple Sellers: Multiple suppliers offer products or services that are substitutes for each other. - Similar Products or Services: The products or services offered by different sellers share similar characteristics and satisfy the same customer needs. - Price Competition: Sellers compete on price to attract customers. - Product Differentiation: Sellers may differentiate their products through features, quality, or branding to stand out from competitors.
Characteristics:
- Downward-Sloping Demand Curve: As the price of a product increases, the quantity demanded decreases, as consumers switch to lower-priced substitutes. - Price Sensitivity: Consumers are more likely to choose products or services with lower prices than higher prices. - Cross-Price Elasticity of Demand: The demand for one product is affected by changes in the price of another competitive product. - Market Entry and Exit: New sellers may enter the market when profits are high, while existing sellers may exit when profits are too low.
Factors Affecting Competitive Demand:
- Number of competitors - Product similarity - Price elasticity of demand - Product differentiation - Marketing and advertising strategies - Economic conditions
Implications:
- Price Wars: Sellers may engage in price wars to gain market share. - Product Innovation: Sellers may differentiate their products to attract customers and reduce competition. - Market Segmentation: Sellers may target specific customer segments with tailored products and marketing strategies. - Barriers to Entry and Exit: High barriers to entry or exit can limit competition and lead to market power for existing sellers.