Deposit retention strategies are tactics and techniques used by businesses to encourage customers to keep their deposits with the company rather than withdrawing them. These strategies are typically used by banks, financial institutions, and other businesses that require customers to make a deposit as part of their services. Some common deposit retention strategies include offering competitive interest rates, providing incentives or rewards for keeping deposits in the account, offering personalized customer service, and providing additional benefits or perks for maintaining a certain balance in the account. By implementing effective deposit retention strategies, businesses can increase customer loyalty, reduce churn, and improve their overall financial stability.