What is the purpose of a business logo?

A business logo serves as a visual representation of a company's brand identity. It helps to create a strong and memorable image for the business, making it easily recognizable and distinguishable from competitors. A logo can convey the company's values, mission, and personality, and can help to build trust and credibility with customers. It is often used on various marketing materials, products, and digital platforms to promote brand awareness and establish a consistent and professional image.