What is survey as a method of data collection in ethnography of communication and list it's advantages and disadvantages?

Survey is a method of data collection in ethnography of communication where researchers gather information from a large number of participants through a structured questionnaire or interview. This method allows researchers to collect data on a wide range of topics and can provide valuable insights into the communication patterns and practices of a particular group or community.

Advantages of using surveys in ethnography of communication:

1. Surveys allow researchers to collect data from a large number of participants, providing a more comprehensive understanding of communication patterns within a community.
2. Surveys are a cost-effective method of data collection, as they can be administered to a large number of participants at once.
3. Surveys can be standardized and easily replicated, allowing for comparisons across different groups or communities.
4. Surveys can be used to collect both quantitative and qualitative data, providing a more comprehensive understanding of communication practices.

Disadvantages of using surveys in ethnography of communication:

1. Surveys may not capture the full complexity of communication practices within a community, as they rely on participants' self-reported responses.
2. Surveys may be subject to response bias, as participants may provide inaccurate or incomplete information.
3. Surveys may not be suitable for studying sensitive topics or issues that require in-depth exploration.
4. Surveys may be limited in their ability to capture non-verbal communication cues or contextual factors that influence communication practices.