What is qualitative and quantitative?

Qualitative and quantitative are two different types of research methods used in various fields such as social sciences, natural sciences, and business.

Qualitative research focuses on understanding the underlying reasons, motivations, and opinions of individuals. It involves collecting non-numerical data such as interviews, observations, and open-ended survey responses. Qualitative research aims to provide a deeper understanding of a particular phenomenon and is often used to explore complex social issues.

Quantitative research, on the other hand, focuses on collecting numerical data and analyzing it using statistical methods. This type of research aims to quantify the relationship between variables and test hypotheses. Quantitative research is often used to generalize findings to a larger population and is commonly used in scientific studies and market research.

In summary, qualitative research is more exploratory and seeks to understand the underlying reasons behind a phenomenon, while quantitative research is more focused on measuring and analyzing numerical data to test hypotheses and make generalizations.