What is marketing in the context of agribusiness?

In the context of agribusiness, marketing refers to the process of promoting and selling agricultural products and services. This includes activities such as market research, advertising, branding, pricing, distribution, and customer relationship management. The goal of marketing in agribusiness is to create awareness of agricultural products, attract customers, and ultimately generate sales and profits for the business. Effective marketing strategies can help agribusinesses differentiate themselves from competitors, build strong relationships with customers, and drive business growth.