Ethical egoism is a normative ethical theory that states individuals should act in their own self-interest and prioritize their own well-being above the well-being of others. According to ethical egoism, individuals have a moral obligation to act in a way that maximizes their own happiness, self-interest, and personal fulfillment. This theory is based on the belief that individuals are inherently self-interested and that pursuing one's own interests is the most rational and ethical course of action. Critics of ethical egoism argue that it promotes selfishness and can lead to harmful consequences for others.