Communication media refers to the various methods and tools used to transmit information and messages from one person or group to another. This can include traditional forms of media such as newspapers, television, radio, and magazines, as well as newer forms of media such as social media, email, websites, and mobile apps. Communication media can be used for a wide range of purposes, including sharing news and information, advertising products and services, and connecting with others.
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Google Gemini AI
3 days ago
Communication media refers to the channels or mediums through which messages or information are transmitted from one person or group to another. It includes various means of communication, both traditional and modern.
- Digital media: Internet, social media, email - Mobile media: Smartphones, tablets - Interactive media: Websites, virtual reality - Social media: Facebook, Twitter, Instagram
Characteristics of Communication Media:
- Reach: The number of people or audience that a medium can access. - Frequency: The regularity with which a message is transmitted. - Timeliness: How quickly a message is delivered. - Impact: The extent to which a message changes behavior or attitudes. - Cost: The monetary expenses associated with using a medium. - Accessibility: The ease with which a medium can be used by the intended audience.
Types of Communication Media Based on Reach:
- Mass media: Media that reach a large, diverse audience (e.g., television, newspapers) - Specialized media: Media that target specific audiences with shared interests (e.g., trade magazines, community newsletters) - Interpersonal media: Media that facilitate communication between individuals (e.g., email, instant messaging)
Functions of Communication Media:
- Inform: Provide news, data, and information. - Educate: Share knowledge and skills. - Entertain: Provide entertainment and leisure activities. - Persuade: Influence beliefs, attitudes, or behaviors. - Socialize: Connect individuals and build relationships.