Process Digitalisation
- Automating manual tasks
- Streamlining workflows
- Enhancing operational efficiency
- Examples: e-commerce platforms, inventory management systems
Product/Service Digitalisation
- Creating or reengineering products and services using digital technologies
- Introducing new features and functionalities
- Enhancing customer experience
- Examples: online banking, virtual reality experiences
Business Model Digitalisation
- Redefining how businesses operate and generate revenue
- Leveraging digital platforms and channels
- Disrupting traditional industries
- Examples: Uber, Airbnb
Organisational Digitalisation
- Transforming organizational structure, culture, and decision-making
- Utilizing technology to enhance communication, collaboration, and innovation
- Creating a digital-first mindset
- Examples: remote work management, knowledge sharing portals
Customer Experience Digitalisation
- Enhancing the customer journey across all touchpoints
- Providing personalized and seamless experiences
- Leveraging data analytics to understand customer behavior
- Examples: mobile apps, social media engagement, chatbots
Data Digitalisation
- Collecting, storing, and analyzing large amounts of data
- Using data to gain insights, make informed decisions, and personalize experiences
- Leveraging technologies such as big data, data lakes, and analytics platforms
- Examples: customer analytics, predictive modeling
Security Digitalisation
- Protecting digital assets, data, and systems from cyber threats
- Implementing cybersecurity measures, encryption, and access controls
- Ensuring compliance with privacy and security regulations
- Examples: firewalls, intrusion detection systems
Social Digitalisation
- Utilizing social media and online communities for business purposes
- Engaging with customers, building relationships, and promoting brands
- Leveraging social listening tools to monitor brand reputation and customer feedback
- Examples: social media marketing, influencer outreach
Environmental Digitalisation
- Using digital technologies to reduce environmental impact
- Tracking and optimizing energy consumption, waste management, and resource utilization
- Leveraging data to make informed decisions and promote sustainability
- Examples: smart building systems, carbon footprint tracking