The determinants of household demand include:
1. Price of the good or service: The price of a product or service is a significant determinant of household demand. Generally, as the price of a good or service increases, the quantity demanded by households decreases, and vice versa.
2. Income: Household income plays a crucial role in determining the demand for goods and services. As income increases, households can afford to purchase more goods and services, leading to an increase in demand. Conversely, a decrease in income may result in a decrease in demand.
3. Price of related goods: The prices of related goods, such as substitutes and complements, can influence household demand. Substitutes are goods that can be used in place of each other, while complements are goods that are typically consumed together. If the price of a substitute decreases, the demand for the original good may decrease. Conversely, if the price of a complement decreases, the demand for the original good may increase.
4. Consumer preferences and tastes: Individual preferences and tastes can significantly impact household demand. Different households may have different preferences for certain goods or services, leading to variations in demand.
5. Consumer expectations: Household demand can also be influenced by consumer expectations about future prices, income, or other factors. If households anticipate an increase in prices in the future, they may increase their current demand to avoid paying higher prices later.
6. Demographics: Factors such as age, gender, family size, and household composition can affect demand. For example, households with children may have different demand patterns compared to households without children.
7. Advertising and marketing: The effectiveness of advertising and marketing strategies can influence household demand. Effective advertising campaigns can create awareness and desire for a product, leading to increased demand.
8. Government policies and regulations: Government policies, such as taxes, subsidies, and regulations, can impact household demand. For instance, a tax on a specific good may increase its price, leading to a decrease in demand.
These determinants interact with each other and can vary across different households and markets, resulting in changes in household demand.