- Order confirmation: Notifies customers of a purchase they made. - Shipping confirmation: Provides tracking information and estimated delivery dates. - Invoice: Delivers a record of the invoice to the customer. - Receipt: Provides a detailed breakdown of the transaction to the customer. - Account update: Informs customers of changes to their account, such as password resets or address updates.
Marketing Emails
- Newsletter: Delivers regular updates on company news, products, or promotions. - Promotional: Advertises specific products or offers. - Re-engagement: Attempts to reconnect with dormant subscribers. - Nurture: Builds relationships with leads and moves them through the marketing funnel. - Drip: Sends a series of automated emails over time to nurture leads or encourage engagement.
Operational Emails
- Welcome email: Welcomes new subscribers or customers to a brand. - Thank you email: Expresses gratitude for a customer's purchase or interaction. - Survey: Collects feedback from customers on products or services. - Review request: Encourages customers to leave reviews on platforms like Google or Yelp. - Support notification: Informs customers of support requests or updates.
Personalized Emails
- Triggered emails: Sent based on specific customer actions, such as cart abandonment or newsletter sign-up. - Segmented emails: Tailored to specific customer segments based on demographics, interests, or behavior. - Personalized recommendations: Offer customized product or service recommendations based on past purchases or browsing history. - Anniversary or birthday emails: Celebrate special occasions with customers. - Abandoned cart recovery emails: Remind customers about items left in their shopping carts.
Other Types
- External emails: Sent to external parties, such as vendors or partners. - Internal emails: Used for communication within an organization. - Spam: Unsolicited commercial emails that are sent without permission. - Phishing: Emails designed to trick recipients into giving up sensitive information.