General Audiences:
- General public with a wide range of interests and knowledge levels
- No specific expertise or background required
Specific Audiences:
- Target Audience: Clearly defined group with specific demographics, interests, and needs
- Stakeholders: Individuals or groups with a vested interest in a communication
- Experts: Individuals with specialized knowledge or expertise in particular areas
- Consumers: End-users of products or services
- Employees: Members of an organization with shared interests and goals
- Investors: Stakeholders with financial interests in a company
- Media: Journalists, bloggers, and other media professionals
Demographic Audiences:
- Age: Children, teenagers, adults, seniors
- Gender: Male, female, non-binary
- Race/Ethnicity: Specific cultural or ethnic groups
- Location: Local, regional, national, international
- Socioeconomic Status: Income, education, occupation
Psychographic Audiences:
- Interests: Hobbies, activities, passions
- Values: Beliefs, attitudes, priorities
- Lifestyle: Daily routines, habits, spending patterns
- Personality Traits: Extroverted, introverted, optimistic, pessimistic
Situational Audiences:
- Purchase Intent: People actively seeking a product or service
- Brand Loyalty: Existing customers of a particular brand
- Time of Day: Morning, afternoon, evening, late night
- Occasion: Holidays, birthdays, anniversaries