Three functions of marketing?

1. Market research: Marketing involves conducting market research to understand consumer needs, preferences, and behaviors. This helps businesses identify target markets, develop products or services that meet customer demands, and create effective marketing strategies.

2. Promotion: Marketing involves promoting products or services to target customers through various channels such as advertising, public relations, social media, and sales promotions. Promotion helps businesses raise awareness, generate interest, and drive sales.

3. Branding: Marketing involves creating and maintaining a strong brand identity that differentiates a business from its competitors. Branding helps businesses build trust and loyalty with customers, establish a positive reputation, and increase brand recognition and value.

1. Creating awareness: Marketing helps create awareness about a product or service, informing potential customers of its existence and features. By doing so, it piques interest and establishes the foundation for potential sales.


2. Generating leads: Marketing plays a vital role in generating leads, which are potential customers who have expressed an interest in a product or service. Through targeted campaigns, marketing efforts aim to capture contact information and nurture relationships with these leads, guiding them through the sales funnel.


3. Driving sales: Ultimately, the primary purpose of marketing is to drive sales. By effectively communicating the value proposition, creating desire, and influencing purchasing decisions, marketing helps businesses achieve their revenue goals and sustain growth.