Revenue is not found inside an organization; rather, it resides outside in the customer's pocket.

Revenue is generated when customers purchase goods or services from a company. It is the money that a company earns from its customers in exchange for the products or services it provides. Therefore, revenue is a result of the value that a company delivers to its customers, and it is essential for the success and growth of any business. By understanding and meeting the needs and preferences of customers, a company can increase its revenue and build a loyal customer base.

True

Revenue is generated when a customer pays for a product or service that a business provides. Therefore, revenue resides outside of the organization, in the customer's pocket, until it is realized through a transaction.