Reference on the theory of innovation ?

One of the most well-known theories of innovation is the "Diffusion of Innovations" theory developed by Everett Rogers in 1962. This theory explains how new ideas, products, and technologies spread through society over time. It identifies different types of adopters (innovators, early adopters, early majority, late majority, and laggards) and factors that influence the rate of adoption, such as the perceived relative advantage, compatibility, complexity, trialability, and observability of the innovation. The Diffusion of Innovations theory has been widely used in various fields, including marketing, public health, and technology adoption.