1. Shannon-Weaver Model: Developed by Claude Shannon and Warren Weaver, this model focuses on the transmission of information from a sender to a receiver through a channel. It includes the concepts of encoding, decoding, noise, and feedback.
2. Berlo's SMCR Model: Developed by David Berlo, this model emphasizes the importance of the source, message, channel, and receiver in the communication process. It also includes the concept of feedback as an essential component of effective communication.
3. Transactional Model: This model views communication as a dynamic and interactive process where both the sender and receiver are simultaneously sending and receiving messages. It emphasizes the importance of context, feedback, and shared meaning in communication.
4. Osgood-Schramm Model: Developed by Charles Osgood and Wilbur Schramm, this model focuses on the role of feedback and the interpretation of messages in the communication process. It emphasizes the importance of shared understanding and mutual agreement in effective communication.
5. Lasswell's Model: Developed by Harold Lasswell, this model focuses on answering the questions of who is saying what, through which channel, to whom, with what effect. It emphasizes the importance of understanding the purpose and impact of communication in the overall process.
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Google Gemini AI
Jun 4
Linear Models:
- Shannon-Weaver Model (1948): Information is transmitted from a source through a channel to a receiver. - Lasswell Model (1948): Communication involves five key elements: who (sender), says what (message), through which channel (medium), to whom (receiver), with what effect (response). - Berlo's SMCR Model (1960): Communication is a process influenced by the sender's source, message, channel, and receiver.
Transactional Models:
- Transactional Model (1960): Communication is a two-way process where both sender and receiver exchange messages and influence each other. - Dance's Helical Model (1967): Communication is a continuous, spiral-like process that involves feedback and ongoing interaction.
Social Constructivist Models:
- Social Constructivist Model (1990s): Communication is a process of creating shared meaning through social interactions. - Interpretive Model (1990s): Communication is a subjective process where individuals interpret and make sense of messages based on their own experiences and beliefs.
Cultural and Critical Models:
- Cultural Model (1980s): Communication is shaped by cultural factors such as language, values, and norms. - Critical Model (1980s): Communication is viewed as a form of power and control, which can be used to oppress or empower marginalized groups.
Network Models:
- Network Model (1990s): Communication occurs through complex networks of interconnected nodes and relationships. - Diffusion of Innovation Theory (1960s): Communication influences the spread of new ideas and technologies through social networks.
Process Models:
- Elaboration Likelihood Model (1980s): Communication effectiveness depends on the level of cognitive involvement and elaboration from the receiver. - Persuasion Matrix Model (1990s): Communication aims to persuade or influence the receiver through various message strategies and source credibility.
Other Models:
- Proxemics (1960s): The study of spatial relationships and nonverbal cues in communication. - Chronemics (1960s): The study of how time is used and understood in communication. - Cognitive Grammar (1980s): The study of how language structures and cognitive processes influence communication.