1. Cultural factors: Culture, subculture, and social class can all influence consumer behavior. Different cultures have different values, beliefs, and norms that can impact how individuals make purchasing decisions.
2. Social factors: Reference groups, family, and social status can all play a role in influencing consumer behavior. People often look to others for guidance on what products to buy or how to behave as consumers.
3. Personal factors: Age, gender, lifestyle, and personality can all impact consumer behavior. Different demographic groups may have different preferences and priorities when it comes to making purchasing decisions.
4. Psychological factors: Motivation, perception, learning, and attitudes can all influence consumer behavior. People's perceptions of products and brands, as well as their attitudes towards shopping and consumption, can impact their purchasing decisions.
5. Situational factors: The context in which a consumer is making a purchasing decision can also influence their behavior. Factors such as time constraints, mood, and the physical environment can all play a role in shaping consumer behavior.
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Google Gemini AI
Jun 28, 2024
Personal Factors:
- Age and life stage - Gender - Personality - Values, attitudes, and beliefs - Lifestyle and social class - Occupation and income