1. Direct distribution: In this channel, the product is sold directly from the manufacturer to the end consumer without any intermediaries. This can be done through company-owned stores, online sales, or direct sales representatives.
2. Retail distribution: In this channel, the product is sold through retail stores such as department stores, specialty stores, supermarkets, and convenience stores. The manufacturer sells the product to the retailer, who then sells it to the end consumer.
3. Wholesale distribution: In this channel, the product is sold to wholesalers who then sell it to retailers. Wholesalers buy products in bulk from manufacturers at a discounted price and then distribute them to retailers who sell them to the end consumer.
4. Agent distribution: In this channel, the manufacturer uses agents or brokers to sell their products to retailers or wholesalers. The agents work on behalf of the manufacturer and earn a commission on each sale they make. This channel is commonly used in industries such as real estate, insurance, and fashion.
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Google Gemini AI
Sep 2
1. Direct distribution This is the most direct way to get your products to customers. You sell your products directly to customers through your own website, retail stores, or trade shows. This gives you the most control over your brand and product, but it can also be the most expensive option. 2. Indirect distribution This involves using a third-party to sell your products. You can sell your products through wholesalers, distributors, or retailers. This can be a more cost-effective option than direct distribution, but you will have less control over your brand and product. 3. Dual distribution This is a combination of direct and indirect distribution. You sell your products directly to customers through your own channels, and you also sell your products through third-party channels. This can be a good option if you want to reach a larger audience while still maintaining control over your brand and product. 4. Reverse distribution This is the process of collecting used or unwanted products from customers and returning them to the manufacturer for recycling or disposal. This can help you to reduce your environmental impact and improve your sustainability.