In the marketing department, supervisors disagree on how to conduct the advertisement of a new product. Examine the cases provided below and identify what kind of conflict takes place.

Case 1: Supervisor A believes that the advertisement should focus on highlighting the product's unique features and benefits, while Supervisor B thinks that the advertisement should emphasize the emotional connection that the product can create with customers.

Conflict type: Substantive conflict - This type of conflict arises when there are disagreements over the content or substance of a decision or action.

Case 2: Supervisor X wants to use traditional marketing channels such as TV commercials and print ads to promote the new product, while Supervisor Y prefers to focus on digital marketing strategies like social media and influencer partnerships.

Conflict type: Procedural conflict - This type of conflict occurs when there are disagreements over the methods or processes used to achieve a goal or make a decision.

Case 1:

- Supervisor A believes that the advertisement should focus on the product's unique features and benefits.
- Supervisor B argues that the advertisement should emphasize the emotional connection with the target audience.

Conflict: Content conflict

Explanation: This conflict arises due to different opinions on the message and substance of the advertisement.

Case 2:

- Supervisor A wants to run the advertisement on national television to maximize reach.
- Supervisor B proposes using targeted online advertising to reach specific demographics.

Conflict: Channel conflict

Explanation: This conflict involves disagreement over the best avenue for distributing the advertisement.

Case 3:

- Supervisor A insists on using a traditional advertising agency for their expertise and experience.
- Supervisor B prefers to work with an in-house team to save costs and maintain control.

Conflict: Resource conflict

Explanation: This conflict stems from competition for limited resources (in this case, the availability of marketing professionals).

Case 4:

- Supervisor A wants the advertisement to be humorous and entertaining.
- Supervisor B prefers a more serious and informative tone for the advertisement.

Conflict: Style conflict

Explanation: This conflict involves disagreement over the overall tone and approach of the advertisement.

Case 5:

- Supervisor A believes the advertisement should be released immediately to capitalize on the hype.
- Supervisor B wants to delay the release to conduct further market research and ensure the product is ready for launch.

Conflict: Timing conflict

Explanation: This conflict arises due to differing opinions on the optimal timing for the advertisement.