Identify two methods that an enterprise can use to classify the customers?

1. Demographic segmentation: This method involves categorizing customers based on demographic factors such as age, gender, income, education level, occupation, and marital status. By understanding the demographic characteristics of their customers, enterprises can tailor their marketing strategies and product offerings to better meet the needs and preferences of different customer segments.

2. Behavioral segmentation: This method involves categorizing customers based on their behavior, such as their purchasing habits, brand loyalty, frequency of purchases, and response to marketing campaigns. By analyzing customer behavior, enterprises can identify patterns and trends that can help them target specific customer segments with personalized marketing messages and offers.

1. Demographic classification: This method divides customers into groups based on their age, gender, income, education, occupation, and other demographic factors.
2. Behavioral classification: This method divides customers into groups based on their purchase behavior, such as their frequency of purchase, average order value, and preferred products or services.