Grades 10, 11, and 12 Tourism - Team 2 curriculum for 2024.

Unit 1: Introduction to Tourism
- Overview of the tourism industry
- Importance of tourism in the global economy
- Trends and challenges in the tourism industry

Unit 2: Tourism Marketing and Promotion
- Marketing strategies for tourism destinations
- Role of social media in tourism promotion
- Creating effective tourism campaigns

Unit 3: Sustainable Tourism
- Principles of sustainable tourism
- Ecotourism and responsible travel practices
- Case studies of sustainable tourism initiatives

Unit 4: Tourism Planning and Development
- Destination planning and development
- Tourism infrastructure and facilities
- Stakeholder engagement in tourism development

Unit 5: Cultural Tourism
- Cultural heritage and tourism
- Cultural tourism experiences
- Cultural events and festivals

Unit 6: Adventure Tourism
- Types of adventure tourism activities
- Adventure tourism destinations
- Safety and risk management in adventure tourism

Unit 7: Hospitality Management
- Overview of the hospitality industry
- Customer service in the hospitality sector
- Hotel operations and management

Unit 8: Tourism and Technology
- Role of technology in the tourism industry
- Online booking systems and travel apps
- Virtual reality and augmented reality in tourism

Unit 9: Tourism Policy and Regulation
- Government policies and regulations in the tourism industry
- Tourism taxation and licensing
- Tourism industry associations and advocacy groups

Unit 10: Tourism Research and Analysis
- Data collection and analysis in tourism
- Market research in the tourism industry
- Trends forecasting and future outlook for tourism

Final Project: Students will work in teams to develop a comprehensive tourism marketing plan for a chosen destination, incorporating elements of sustainable tourism, cultural tourism, and adventure tourism. The project will culminate in a presentation to industry professionals and stakeholders.

Grade 10

Unit 1: Introduction to Tourism

- Definition and scope of tourism
- Types of tourism (e.g., domestic, international, adventure)
- Economic and social impact of tourism

Unit 2: Tourism Geography

- Major tourist destinations and their attractions
- Factors influencing tourism demand (e.g., climate, transportation)
- Sustainable tourism practices

Unit 3: Tourism Market Analysis

- Tourist segmentation and profiles
- Market research techniques
- Marketing strategies for tourism products and services

Unit 4: Tourism Product Development

- Tourism product lifecycle
- Creating and managing tourism experiences
- Role of technology in tourism development

Grade 11

Unit 1: Travel and Transportation

- Types of travel arrangements (e.g., flights, trains, buses)
- Booking and reservation systems
- Sustainable transportation options

Unit 2: Tourism Marketing and Sales

- Marketing channels and strategies
- Sales techniques and customer service
- Online marketing and social media

Unit 3: Tourism Finance and Economics

- Tourism revenue and expenditure
- Tourism investment and financing
- Economic indicators and tourism forecasting

Unit 4: Tourism Law and Ethics

- Tourism laws and regulations
- Ethical considerations in tourism (e.g., environmental protection, cultural sensitivity)

Grade 12

Unit 1: Tourism Operations

- Managing tourism attractions and facilities
- Tour planning and operations
- Customer management and conflict resolution

Unit 2: Hotel and Hospitality Management

- Front office operations
- Housekeeping and maintenance
- Food and beverage services

Unit 3: Tourism Research and Analysis

- Research methods in tourism
- Data analysis and interpretation
- Tourism trends and forecasting

Unit 4: Career Planning in Tourism

- Job opportunities and career paths in tourism
- Skills and qualifications required
- Professional development and networking