Give 2 reasons why creativity is crucial for business today? ?

1. Innovation: Creativity is essential for driving innovation within a business. In today's rapidly changing market, businesses need to constantly adapt and come up with new ideas to stay ahead of the competition. Creative thinking allows businesses to develop new products, services, and processes that can help them stand out in the market and attract customers.

2. Problem-solving: Creativity is also crucial for problem-solving within a business. When faced with challenges or obstacles, creative thinking can help businesses come up with unique and effective solutions. By encouraging creativity among employees, businesses can foster a culture of innovation and resilience that can help them navigate through difficult situations and thrive in the long run.

1. Innovation and Competitive Advantage: Creativity sparks innovation, leading to new products, services, and processes that differentiate businesses from their competitors. By embracing creativity, organizations can gain a competitive edge and stay ahead of industry trends.

2. Employee Engagement and Problem-Solving: A creative environment fosters employee engagement and empowers individuals to solve problems creatively. When employees feel valued for their unique ideas, they are more likely to be motivated, innovative, and adaptable to changing market demands.