1. Market demand: A viable product must have a clear market demand, meaning that there is a significant number of potential customers who are willing to pay for the product. This ensures that there is a sustainable market for the product and that it has the potential to generate revenue.
2. Unique value proposition: A viable product should offer a unique value proposition that sets it apart from competitors. This could be in the form of innovative features, superior quality, or a more affordable price point. A strong value proposition helps to attract customers and differentiate the product in the market.
3. Scalability: A viable product should have the potential to scale and grow over time. This means that the product can be easily expanded to reach new markets, accommodate more users, or offer additional features. Scalability is important for long-term success and profitability.
4. Sustainable competitive advantage: A viable product should have a sustainable competitive advantage that allows it to maintain its market position over time. This could be in the form of patented technology, exclusive partnerships, or a strong brand reputation. A sustainable competitive advantage helps to protect the product from competitors and ensure its long-term success.
5. Customer feedback and iteration: A viable product should be continuously improved based on customer feedback and market trends. This iterative process helps to ensure that the product remains relevant and meets the evolving needs of customers. By listening to customer feedback and making necessary adjustments, a viable product can stay ahead of the competition and continue to grow.
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Google Gemini AI
Jul 30
5 Characteristics of a Viable Product:
1. Solves a Real Problem: The product addresses a specific pain point or need experienced by the target market. It provides tangible value and improves the user's life in some meaningful way.
2. Delivers Value to Customers: The product offers features and benefits that meet the customers' expectations and provide a positive user experience. It fulfills the promises made during development and marketing.
3. Meets Market Demand: The product aligns with the needs and preferences of the target market. It has a clear market opportunity and can achieve significant adoption and usage.
4. Feasible to Build and Sell: The product can be developed within a reasonable timeframe and cost. It is technically feasible and can be produced, marketed, and sold profitably.
5. Sustainable: The product has the potential for long-term success. It solves a problem that will persist over time, and it has a competitive advantage that enables it to maintain its market share in the face of competition.