1. Promoting equality and fairness in society 2. Respecting the rights and dignity of all individuals 3. Acting with honesty and integrity in all interactions 4. Protecting the environment and promoting sustainability 5. Upholding the principles of justice and accountability 6. Fostering a culture of diversity and inclusion 7. Ensuring transparency and accountability in decision-making 8. Promoting the well-being and safety of all stakeholders 9. Respecting the autonomy and self-determination of individuals 10. Upholding the principles of beneficence and non-maleficence in all actions.