Distribution of convenience,shopping,speciality and unsought product?

Convenience products are widely distributed through supermarkets, convenience stores, and online retailers. These products are easily accessible and readily available to consumers.

Shopping products are typically distributed through department stores, specialty stores, and online retailers. These products are often purchased after comparing prices and features, so they are usually available in a variety of locations.

Specialty products are distributed through specialty stores, boutique shops, and online retailers that cater to a specific target market. These products are not as widely available as convenience or shopping products, but they are sought after by consumers who are willing to seek them out.

Unsought products are distributed through a variety of channels, including direct sales, online retailers, and specialty stores. These products are not actively sought out by consumers, so marketers often use aggressive advertising and promotion strategies to generate interest and drive sales.

Convenience Products

- Widely distributed in many retail outlets
- Purchased frequently with minimum effort and thought
- Examples: bread, milk, candy, impulse items, fast food

Shopping Products

- Less frequently purchased and require more comparison and deliberation
- Distributed through fewer outlets
- Examples: furniture, appliances, clothing, cars

Specialty Products

- Unique and have distinctive features
- Distributed in limited outlets or through niche channels
- Customers are willing to make a special effort to obtain them
- Examples: luxury cars, designer clothes, rare collectibles

Unsought Products

- Products that consumers are not actively looking for and may not even be aware of
- Typically require significant marketing effort to generate demand
- Examples: life insurance, burial plots, dental work