Discuss how the underlying business concept analysis process ,Add references ?

The underlying business concept analysis process involves evaluating the core idea or concept behind a business to determine its viability, potential for success, and competitive advantage. This process typically involves conducting market research, analyzing industry trends, assessing the target market, and evaluating the business model.

One key aspect of the business concept analysis process is identifying the problem or need that the business is addressing. This involves understanding the pain points of the target market and how the business's product or service can solve those problems in a unique and valuable way.

Another important step in the analysis process is evaluating the market opportunity for the business concept. This includes assessing the size of the target market, the level of competition, and the potential for growth and profitability.

Additionally, it is crucial to analyze the business model to ensure that it is sustainable and scalable. This involves evaluating the revenue streams, cost structure, and value proposition of the business to determine its long-term viability.

Overall, the business concept analysis process is essential for entrepreneurs and business owners to assess the feasibility and potential success of their business idea. By conducting a thorough analysis, they can identify potential risks and opportunities, make informed decisions, and develop a solid foundation for their business.

References:
1. Blank, S. G., & Dorf, B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
2. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
3. Timmons, J. A., Spinelli, S., & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. McGraw-Hill/Irwin.