Difference between mission and goals?

Mission and goals are both important components of an organization's strategic planning process, but they serve different purposes and have distinct characteristics.

Mission:
1. A mission statement is a broad, overarching statement that defines the purpose and reason for an organization's existence.
2. It describes the organization's core values, beliefs, and principles.
3. The mission statement is timeless and enduring, providing a sense of direction and guiding principles for the organization.
4. It is focused on the present and future, outlining what the organization aims to achieve in the long term.
5. The mission statement is typically concise and inspirational, capturing the essence of the organization's identity and purpose.

Goals:
1. Goals are specific, measurable objectives that an organization sets to achieve its mission.
2. They are concrete and actionable targets that help to drive progress and performance.
3. Goals are time-bound and have a defined deadline for achievement.
4. They are often broken down into smaller, more manageable tasks or milestones to track progress.
5. Goals are dynamic and can be adjusted or revised based on changing circumstances or priorities.

In summary, the mission statement defines the overarching purpose and values of an organization, while goals are specific, measurable targets that help to achieve that mission. The mission provides the foundation and direction for the organization, while goals provide the roadmap and milestones for success.

Mission

- Definition: A broad, overarching, and enduring statement that defines the purpose of an organization or individual. It outlines the fundamental reason for existence and provides a sense of direction.
- Characteristics:
- Generally long-term in nature (years or decades)
- Not easily achievable
- Inspirational and motivating
- Often begins with "To" or "Our mission is"

Goals

- Definition: Specific, measurable, achievable, relevant, and time-bound (SMART) targets that contribute to the achievement of the mission. They are tangible outcomes that can be measured and tracked.
- Characteristics:
- Short to medium-term in nature (months or years)
- Specific and well-defined
- Measurable using metrics
- Achievable within the organization's capabilities
- Relevant to the mission and overall objectives
- Time-bound, with clear deadlines

Relationship between Mission and Goals

- Goals are the specific steps or actions taken to achieve the mission.
- Mission provides the overarching framework and purpose, while goals provide the roadmap for implementation.
- A mission can have multiple goals that align with and support it.
- Goals should be derived from the mission and contribute to its fulfillment.

Key Differences

| Feature | Mission | Goals |
|---|---|---|
| Scope | Broad, strategic | Specific, tactical |
| Timeframe | Long-term (enduring) | Short to medium-term (achievable) |
| Measurability | Not directly measurable | Measurable using metrics |
| Achievability | Highly aspirational | Realistic and attainable |
| Function | Provides purpose and direction | Defines tangible outcomes and steps |