Determine how these beverage companies fit within the general characteristics of the market structure that you have chosen?

To determine how these beverage companies fit within the general characteristics of the market structure, we need to first identify the market structure in which they operate.

If we consider a market structure such as oligopoly, where a small number of large firms dominate the market, companies like Coca-Cola and PepsiCo would fit within this category. These companies are major players in the beverage industry and have significant market power. They often engage in strategic pricing and marketing tactics to compete with each other and other smaller competitors.

Additionally, in an oligopoly market structure, firms may engage in non-price competition, such as product differentiation, advertising, and branding. Coca-Cola and PepsiCo are known for their strong branding and marketing efforts, which help them maintain their market share and differentiate themselves from competitors.

Overall, these beverage companies fit within the characteristics of an oligopoly market structure due to their dominant market positions, strategic behavior, and focus on non-price competition.