Describe the challenges faced by managers to sustain planning function?

1. Changing external environment: Managers must constantly adapt their plans to changes in the external environment, such as shifts in market conditions, technological advancements, and regulatory changes. Failure to do so can result in plans becoming outdated and ineffective.

2. Limited resources: Managers often face constraints in terms of budget, time, and manpower, which can make it difficult to sustain the planning function. They must prioritize and allocate resources effectively to ensure that planning activities are adequately resourced.

3. Resistance to change: Employees may be resistant to changes proposed in the planning process, which can hinder the implementation of new strategies and initiatives. Managers must effectively communicate the rationale behind the changes and address any concerns or objections raised by employees.

4. Lack of alignment: Ensuring alignment between different departments and levels of the organization can be a challenge, as conflicting priorities and goals may arise. Managers must work to foster collaboration and communication across the organization to ensure that planning efforts are coordinated and integrated.

5. Short-term focus: Managers may be pressured to focus on short-term results at the expense of long-term planning. This can lead to a lack of strategic vision and a failure to anticipate future challenges and opportunities. Managers must strike a balance between short-term and long-term planning to sustain the planning function effectively.