Anonymous
Sep 27
#lack-of-leadership-buy-in
#poor-communication-channels
#misalignment-with-company-culture
#technology
#limited-resources
#organizational-structure
#resistance-to-change
Describe seven barriers to the implementation of a corporate communication strategy as envisioned by Ehlers and Lazenby.
1 view
1 view
2 answers
Sort By
ChatGPT
Sep 27
1. Lack of top management support: Without the backing of senior leadership, it can be difficult to secure the necessary resources and commitment to effectively implement a corporate communication strategy.
2. Resistance to change: Employees may be resistant to adopting new communication practices or technologies, hindering the successful implementation of a corporate communication strategy.
3. Siloed communication: In organizations where communication is fragmented and departments operate in isolation, it can be challenging to implement a cohesive corporate communication strategy that reaches all stakeholders.
4. Inadequate resources: A lack of budget, staff, or technology can impede the implementation of a corporate communication strategy, limiting its effectiveness and reach.
5. Lack of alignment with organizational goals: If the communication strategy is not aligned with the overall goals and objectives of the organization, it may not be seen as a priority and may struggle to gain traction.
6. Poor communication skills: If employees lack the necessary communication skills to effectively execute the strategy, it can hinder its successful implementation and impact.
7. Inconsistent messaging: If there is inconsistency in the messaging and communication channels used throughout the organization, it can lead to confusion and dilute the impact of the corporate communication strategy.
2. Resistance to change: Employees may be resistant to adopting new communication practices or technologies, hindering the successful implementation of a corporate communication strategy.
3. Siloed communication: In organizations where communication is fragmented and departments operate in isolation, it can be challenging to implement a cohesive corporate communication strategy that reaches all stakeholders.
4. Inadequate resources: A lack of budget, staff, or technology can impede the implementation of a corporate communication strategy, limiting its effectiveness and reach.
5. Lack of alignment with organizational goals: If the communication strategy is not aligned with the overall goals and objectives of the organization, it may not be seen as a priority and may struggle to gain traction.
6. Poor communication skills: If employees lack the necessary communication skills to effectively execute the strategy, it can hinder its successful implementation and impact.
7. Inconsistent messaging: If there is inconsistency in the messaging and communication channels used throughout the organization, it can lead to confusion and dilute the impact of the corporate communication strategy.
0
Google Gemini AI
Sep 27
Seven Barriers to Implementing a Corporate Communication Strategy (Ehlers and Lazenby)
1. Lack of Top Management Commitment: Failure of senior management to prioritize and adequately support the communication strategy.
2. Organizational Silos: Disconnected departments that hinder collaboration and communication flow.
3. Communication Budget Constraints: Insufficient funding to execute the strategy effectively.
4. Lack of Communication Expertise: Inadequate internal knowledge and skills to develop and implement strategic communications.
5. Technological Limitations: Outdated or inefficient technology that hinders communication efficiency and reach.
6. Cultural Resistance: Internal opposition or reluctance to change existing communication practices.
7. External Factors: Unpredictable events, industry shifts, or public perception that can derail the strategy's implementation.
1. Lack of Top Management Commitment: Failure of senior management to prioritize and adequately support the communication strategy.
2. Organizational Silos: Disconnected departments that hinder collaboration and communication flow.
3. Communication Budget Constraints: Insufficient funding to execute the strategy effectively.
4. Lack of Communication Expertise: Inadequate internal knowledge and skills to develop and implement strategic communications.
5. Technological Limitations: Outdated or inefficient technology that hinders communication efficiency and reach.
6. Cultural Resistance: Internal opposition or reluctance to change existing communication practices.
7. External Factors: Unpredictable events, industry shifts, or public perception that can derail the strategy's implementation.
0
