A business plan is a written document that outlines the goals, objectives, strategies, and financial projections of a business. It serves as a roadmap for the organization, providing a detailed overview of how the business will operate, attract customers, generate revenue, and achieve profitability. A business plan typically includes sections on the company's mission and vision, market analysis, competitive analysis, marketing and sales strategies, organizational structure, product or service offerings, financial projections, and funding requirements. It is used by entrepreneurs, startups, and existing businesses to communicate their business idea to potential investors, lenders, and stakeholders, as well as to guide the management and decision-making processes within the company.