A qualitative mock refers to a simulated or practice scenario that is designed to assess or evaluate the quality or characteristics of a particular product, service, or process. It involves gathering subjective feedback, opinions, and insights from individuals or a group of participants to gain a deeper understanding of their experiences, perceptions, and preferences. Qualitative mocks are often used in market research, user testing, and product development to gather qualitative data that can inform decision-making and improve the overall quality of a product or service.