Decision making in small and micro business is more subjective than objective?

It can be argued that decision making in small and micro businesses is more subjective than objective. This is because in smaller businesses, the decision maker is often the owner or a small group of individuals who have a personal stake in the success of the business. This can lead to decisions being influenced by personal preferences, biases, and emotions.

Additionally, small businesses may not have access to the same level of data and resources as larger corporations, making it more difficult to make purely objective decisions based on concrete evidence. Instead, decisions may be based on intuition, gut feelings, and past experiences.

However, it is important for small and micro businesses to strive for a balance between subjective and objective decision making. While personal insights and emotions can be valuable in certain situations, it is also crucial to consider objective data and analysis to ensure that decisions are in the best interest of the business in the long run.

True