Computer-based surveys and paper surveys have distinct differences in terms of time, cost, and response rate. Here is a critical comparison of these factors:
Time:
- Computer-based surveys generally require less time for data collection and analysis compared to paper surveys. Responses are automatically recorded and can be instantly analyzed, reducing the time required for manual data entry and processing.
- Paper surveys often require additional time for printing, distribution, and manual data entry. The process of collecting and analyzing data can be time-consuming, especially for large-scale surveys.
Cost:
- Computer-based surveys can be more cost-effective in the long run. While there may be initial costs associated with software or online platforms, they eliminate expenses related to printing, paper, postage, and manual data entry.
- Paper surveys involve costs for printing, paper, envelopes, postage, and data entry. These costs can increase significantly for large-scale surveys or when multiple iterations are required.
Response Rate:
- Computer-based surveys generally have higher response rates compared to paper surveys. Online surveys can be easily distributed to a large number of participants, and reminders can be sent automatically. Additionally, respondents can complete the survey at their convenience, increasing the likelihood of participation.
- Paper surveys often have lower response rates due to various factors such as inconvenience, lack of reminders, and potential for loss or misplacement. Participants may also be less motivated to complete and return paper surveys.
Overall, computer-based surveys offer advantages in terms of time, cost, and response rate. They provide faster data collection and analysis, reduce costs associated with printing and manual data entry, and tend to yield higher response rates. However, it is important to consider the target population and their access to technology when deciding between computer-based and paper surveys.