1. Audience: Internal communication is directed towards individuals within the organization, such as employees, managers, and executives. External communication, on the other hand, is aimed at individuals outside the organization, such as customers, suppliers, investors, and the general public.
2. Purpose: Internal communication is focused on sharing information, updates, and announcements within the organization to ensure that employees are informed and aligned with the company's goals and objectives. External communication, on the other hand, is aimed at building relationships, promoting the organization's brand, products, and services, and attracting new customers or investors.
3. Channels: Internal communication typically takes place through channels such as emails, intranet, team meetings, and internal newsletters. External communication, on the other hand, utilizes channels such as social media, press releases, advertising, public relations, and customer service interactions. The tone and messaging of communication may also differ between internal and external audiences.