Choose four business functions within your chosen organization, for each functions discuss its key activities, objectives and two performance measures. These measures must meet the usual requirements?

The chosen organization is a retail company.

1. Marketing Function:
Key Activities:
- Market research to understand customer needs and preferences
- Developing marketing strategies and campaigns to promote products
- Managing social media and online presence
- Analyzing sales data to track the effectiveness of marketing efforts

Objectives:
- Increase brand awareness and customer engagement
- Drive sales and revenue growth
- Build and maintain strong customer relationships
- Increase market share

Performance Measures:
1. Return on Investment (ROI) for marketing campaigns
2. Customer acquisition and retention rates

2. Operations Function:
Key Activities:
- Inventory management and control
- Supply chain management
- Quality control and assurance
- Process improvement and efficiency

Objectives:
- Ensure product availability and timely delivery
- Optimize inventory levels to minimize costs and reduce stockouts
- Maintain product quality and consistency
- Streamline operations for increased productivity

Performance Measures:
1. Inventory turnover rate
2. On-time delivery performance

3. Human Resources Function:
Key Activities:
- Recruitment and selection of employees
- Training and development programs
- Performance management and appraisal
- Employee relations and engagement

Objectives:
- Attract and retain top talent
- Develop a skilled and motivated workforce
- Ensure compliance with labor laws and regulations
- Foster a positive work culture and high employee satisfaction

Performance Measures:
1. Employee turnover rate
2. Employee engagement and satisfaction surveys

4. Finance Function:
Key Activities:
- Budgeting and financial planning
- Financial reporting and analysis
- Cash flow management
- Risk management and compliance

Objectives:
- Ensure financial stability and profitability
- Optimize financial resources and investments
- Minimize financial risks and ensure compliance with regulations
- Provide accurate and timely financial information for decision-making

Performance Measures:
1. Profit margin
2. Return on investment (ROI)

Organization: Amazon

1. Sales and Marketing

- Key Activities:
- Conduct market research to identify customer needs and preferences
- Develop and execute marketing campaigns to promote products and services
- Manage sales channels (online, retail, wholesale)
- Provide customer service and support

- Objectives:
- Increase sales revenue
- Acquire and retain customers
- Build brand awareness and loyalty

- Performance Measures:
- Sales growth rate
- Customer satisfaction score

2. Operations

- Key Activities:
- Manage supply chain and logistics
- Oversee production and distribution
- Ensure quality control and product safety
- Optimize warehouse and inventory management

- Objectives:
- Reduce operational costs
- Improve supply chain efficiency
- Ensure product availability and delivery timeliness

- Performance Measures:
- Inventory turnover ratio
- Order fulfillment rate

3. Finance

- Key Activities:
- Manage financial resources (cash, investments, debt)
- Prepare financial statements and reports
- Conduct financial analysis and forecasting
- Secure funding and manage investor relations

- Objectives:
- Maintain financial stability
- Maximize shareholder value
- Ensure compliance with accounting and regulatory standards

- Performance Measures:
- Return on equity
- Debt-to-equity ratio

4. Human Resources

- Key Activities:
- Recruit, hire, and onboard new employees
- Develop and implement HR policies and procedures
- Manage employee compensation and benefits
- Foster employee engagement and professional development

- Objectives:
- Attract and retain top talent
- Build a high-performing workforce
- Create a positive and inclusive work environment

- Performance Measures:
- Employee retention rate
- Employee satisfaction index