Briefly discuss the external business environment in which the business operates (14 marks)?

The external business environment refers to all the factors outside of the business that can impact its operations and success. This includes economic, political, social, technological, and legal factors.

Economic factors such as inflation, interest rates, and consumer spending can have a significant impact on a business's profitability and growth. For example, a recession can lead to decreased consumer spending, which can hurt sales for businesses.

Political factors such as government regulations, trade policies, and stability can also affect a business's operations. For example, changes in tax laws or trade agreements can impact a business's bottom line.

Social factors such as demographics, cultural trends, and consumer preferences can influence a business's marketing strategies and product offerings. For example, a shift towards more environmentally friendly products can create opportunities for businesses in the sustainability sector.

Technological factors such as advancements in automation, artificial intelligence, and data analytics can disrupt industries and create new opportunities for businesses. For example, the rise of e-commerce has transformed the retail industry and forced traditional brick-and-mortar stores to adapt.

Legal factors such as regulations, intellectual property laws, and consumer protection laws can also impact a business's operations. For example, data privacy regulations can affect how businesses collect and use customer data.

Overall, the external business environment is constantly changing and businesses must be aware of these factors in order to adapt and thrive in a competitive marketplace.