Anonymous
Jan 19
Books references based on marketing ethics and marketing mix found in Tanzania?
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Jan 19
1. "Marketing Ethics: Cases and Readings" by Patrick E. Murphy, Gene R. Laczniak, and Norman E. Bowie - This book provides a comprehensive overview of marketing ethics, including case studies and readings that explore ethical issues in marketing. While it may not specifically focus on Tanzania, it offers valuable insights into ethical considerations in marketing.
2. "Marketing Ethics: A Comparative Perspective" by George G. Brenkert - This book examines marketing ethics from a comparative perspective, analyzing ethical issues in different countries and cultures. Although it does not specifically focus on Tanzania, it can provide a broader understanding of marketing ethics in different contexts.
3. "Marketing Ethics: An African Perspective" by Deon Rossouw and Leon van Vuuren - This book specifically explores marketing ethics from an African perspective, including case studies and examples from various African countries. While it may not solely focus on Tanzania, it can provide insights into marketing ethics in the African context.
4. "Marketing Mix Decisions in Tanzania: A Case Study Approach" by Juma M. Mwapachu - This book specifically focuses on the marketing mix decisions in Tanzania, providing case studies and examples of marketing strategies employed by companies in the Tanzanian market. It offers practical insights into marketing practices in Tanzania.
5. "Marketing in Tanzania: A Case Study Approach" by John M. Luoga - This book provides a case study approach to marketing in Tanzania, exploring various marketing strategies and tactics used by companies operating in the Tanzanian market. While it may not specifically address marketing ethics, it offers valuable insights into marketing practices in Tanzania.
Please note that availability of these books may vary, and it is recommended to check online bookstores or libraries for access to these resources.
2. "Marketing Ethics: A Comparative Perspective" by George G. Brenkert - This book examines marketing ethics from a comparative perspective, analyzing ethical issues in different countries and cultures. Although it does not specifically focus on Tanzania, it can provide a broader understanding of marketing ethics in different contexts.
3. "Marketing Ethics: An African Perspective" by Deon Rossouw and Leon van Vuuren - This book specifically explores marketing ethics from an African perspective, including case studies and examples from various African countries. While it may not solely focus on Tanzania, it can provide insights into marketing ethics in the African context.
4. "Marketing Mix Decisions in Tanzania: A Case Study Approach" by Juma M. Mwapachu - This book specifically focuses on the marketing mix decisions in Tanzania, providing case studies and examples of marketing strategies employed by companies in the Tanzanian market. It offers practical insights into marketing practices in Tanzania.
5. "Marketing in Tanzania: A Case Study Approach" by John M. Luoga - This book provides a case study approach to marketing in Tanzania, exploring various marketing strategies and tactics used by companies operating in the Tanzanian market. While it may not specifically address marketing ethics, it offers valuable insights into marketing practices in Tanzania.
Please note that availability of these books may vary, and it is recommended to check online bookstores or libraries for access to these resources.
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