As a manager in public relations management, what books should I read to improve my knowledge?

1. "The New Rules of Marketing and PR" by David Meerman Scott
2. "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday
3. "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich
4. "The Art of Crisis Communication" by Rob Weinhold
5. "The PR Masterclass: How to Develop a Public Relations Strategy that Works!" by Alex Singleton
6. "The Fall of Advertising and the Rise of PR" by Al Ries and Laura Ries
7. "The Public Relations Handbook" by Alison Theaker
8. "The Social Media Bible: Tactics, Tools, and Strategies for Business Success" by Lon Safko and David K. Brake
9. "The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand" by Ekaterina Walter and Jessica Gioglio
10. "The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis" by Jeffrey R. Caponigro

Core Public Relations Principles and Best Practices

- "Cutlip & Center's Effective Public Relations" by Scott Cutlip, Allen Center, and Glen Broom
- "Public Relations: Strategies and Tactics" by Dennis Wilcox, Paul Cameron, and Frank Cameron
- "Strategic Public Relations: A Guide to Best Practices" by Ronald Smith
- "The Routledge Handbook of Public Relations" edited by David Broom and David Dozier
- "Modern Public Relations" by Mike Neumeier

Crisis Communication

- "Crisis Communications: A Casebook Approach" by W. Timothy Coombs and Seonhee Joh
- "Effective Crisis Communicating: Moving from Crisis to Opportunity" by Heath Row
- "Managing Crisis Communications: A Stakeholder Approach" by Robert Heath
- "The Crisis Communication Handbook: A Step-by-Step Guide to Managing Reputation in Uncertain Times" by Robert Dilenschneider
- "Communicating in a Crisis: A Complete Guide for Managers" by Peter Sandman

Reputation Management

- "Reputation Management: The Key to Successful Public Relations and Corporate Communication" by Larry Laudan
- "The Reputation Advantage: How to Use Reputation to Create Wealth and Grow Your Business" by Larry Weber
- "The Reputation Society: How Values Shape the Future of Capitalism" by George Ritzer
- "Reputation and Leadership: The Art of Inspiring Trust and Managing Attention" by Walter Cronkite
- "Sleeping Dogs: The Power of Reputation and the Art of Snatching It Back" by Simon Cowell

Social Media and Digital Communication

- "The Social Media Handbook: Everything You Need to Know to Get Social Media Right" by Jim Sterne
- "Groundswell: Winning in a World Transformed by Social Technologies" by Charlene Li and Josh Bernoff
- "The Content Code: Six Essential Strategies for Writing Viral Content" by Mark Schaefer
- "Social Media Strategy: The Complete Guide to Social Media Marketing and Management" by David Kerpen
- "Influencer Marketing: 50 Proven Strategies for Building an Effective Influencer Marketing Program" by Neal Schaffer

Ethics and Global Communication

- "Public Relations Ethics: A Guide for Practitioners" by Deirdre Breakenridge
- "Ethics in Public Relations: A Guide to Best Practice" by Cathy A. Gormley
- "Global Public Relations: Theory, Practice, and Perspectives" by Alison Theaker
- "Cultural Dimensions of International Public Relations: Theory, Research, and Practice" by Sriramesh Krishnaswamy and Hyojung Lee
- "The Global Handbook of Public Relations" edited by Alison Theaker, Srinivas Melkote, and Nigel T. A. Jacques