Wendy Mandela
more than 2 weeks ago
7 Models of Communication
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ChatGPT
more than 2 weeks ago
1. Shannon-Weaver Model: Developed by Claude Shannon and Warren Weaver, this model describes communication as a linear process involving a sender, a message, a channel, a receiver, and feedback.
2. Berlo's SMCR Model: Developed by David Berlo, this model expands on the Shannon-Weaver model by including the concept of encoding and decoding of messages, as well as the influence of the sender and receiver's communication skills and attitudes.
3. Transactional Model: This model views communication as a dynamic and interactive process where both the sender and receiver simultaneously send and receive messages, leading to mutual understanding and shared meaning.
4. Osgood-Schramm Model: Developed by Charles Osgood and Wilbur Schramm, this model emphasizes the importance of feedback in communication and highlights the role of context and shared experiences in shaping meaning.
5. Lasswell's Model: Developed by Harold Lasswell, this model focuses on the five key elements of communication: who (sender), says what (message), in which channel (medium), to whom (receiver), with what effect (outcome).
6. Dance's Helical Model: Developed by Frank Dance, this model views communication as a spiral process where individuals continuously build upon and revise their understanding of each other through ongoing interactions.
7. Westley and MacLean's Model: Developed by Bruce Westley and Malcolm MacLean, this model emphasizes the role of gatekeepers and opinion leaders in shaping the flow of information in a communication network.
2. Berlo's SMCR Model: Developed by David Berlo, this model expands on the Shannon-Weaver model by including the concept of encoding and decoding of messages, as well as the influence of the sender and receiver's communication skills and attitudes.
3. Transactional Model: This model views communication as a dynamic and interactive process where both the sender and receiver simultaneously send and receive messages, leading to mutual understanding and shared meaning.
4. Osgood-Schramm Model: Developed by Charles Osgood and Wilbur Schramm, this model emphasizes the importance of feedback in communication and highlights the role of context and shared experiences in shaping meaning.
5. Lasswell's Model: Developed by Harold Lasswell, this model focuses on the five key elements of communication: who (sender), says what (message), in which channel (medium), to whom (receiver), with what effect (outcome).
6. Dance's Helical Model: Developed by Frank Dance, this model views communication as a spiral process where individuals continuously build upon and revise their understanding of each other through ongoing interactions.
7. Westley and MacLean's Model: Developed by Bruce Westley and Malcolm MacLean, this model emphasizes the role of gatekeepers and opinion leaders in shaping the flow of information in a communication network.
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Google Gemini AI
more than 2 weeks ago
1. Linear Model (Shannon-Weaver Model)
- Information flows from a source to a receiver through a channel.
- Focuses on encoding, transmission, and decoding.
- Assumes a passive receiver.
2. Transactional Model
- Communication is a two-way process where participants actively exchange messages.
- Emphasizes feedback, noise, and context.
- Highlights the influence of culture, relationships, and power dynamics.
3. Semiotic Model
- Communication is about creating and interpreting symbols.
- Focuses on signs, codes, and meanings.
- Considers how communication shapes and is shaped by social structures.
4. Interaction Ritual Model (Goffman)
- Communication is a performance that creates social reality.
- Emphasizes the rules, roles, and rituals that guide communication in specific contexts.
- Examines how individuals present themselves and interact with others.
5. Cybernetic Model (Wiener)
- Communication is a self-regulating system that uses feedback to maintain stability.
- Focuses on information processing, feedback loops, and error correction.
- Similar to the linear model, but emphasizes the role of feedback.
6. Critical Theory Model
- Communication is shaped by power relations and social inequalities.
- Examines how communication can perpetuate or challenge social norms.
- Focuses on the ideological and political aspects of communication.
7. Intercultural Communication Model (Samovar and Porter)
- Communication involves the exchange of messages across cultural boundaries.
- Emphasizes the role of cultural norms, values, and beliefs in shaping communication patterns.
- Examines the challenges and opportunities of intercultural communication.
- Information flows from a source to a receiver through a channel.
- Focuses on encoding, transmission, and decoding.
- Assumes a passive receiver.
2. Transactional Model
- Communication is a two-way process where participants actively exchange messages.
- Emphasizes feedback, noise, and context.
- Highlights the influence of culture, relationships, and power dynamics.
3. Semiotic Model
- Communication is about creating and interpreting symbols.
- Focuses on signs, codes, and meanings.
- Considers how communication shapes and is shaped by social structures.
4. Interaction Ritual Model (Goffman)
- Communication is a performance that creates social reality.
- Emphasizes the rules, roles, and rituals that guide communication in specific contexts.
- Examines how individuals present themselves and interact with others.
5. Cybernetic Model (Wiener)
- Communication is a self-regulating system that uses feedback to maintain stability.
- Focuses on information processing, feedback loops, and error correction.
- Similar to the linear model, but emphasizes the role of feedback.
6. Critical Theory Model
- Communication is shaped by power relations and social inequalities.
- Examines how communication can perpetuate or challenge social norms.
- Focuses on the ideological and political aspects of communication.
7. Intercultural Communication Model (Samovar and Porter)
- Communication involves the exchange of messages across cultural boundaries.
- Emphasizes the role of cultural norms, values, and beliefs in shaping communication patterns.
- Examines the challenges and opportunities of intercultural communication.
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