3.1 Define the concept of strategic change. (2)

Strategic change refers to the process of making significant changes to an organization's overall strategy in order to adapt to changing market conditions, competitive pressures, or internal challenges. This may involve redefining the organization's mission, goals, and objectives, as well as making changes to its structure, processes, and resources in order to achieve long-term success and sustainability. Strategic change is typically driven by the need to respond to external threats and opportunities, as well as internal weaknesses and strengths, and is essential for organizations to remain competitive and achieve their strategic goals.

Strategic change refers to the deliberate and purposeful alteration of an organization's goals, strategies, structures, or processes in response to internal or external factors to gain or maintain competitive advantage.