With citations in principles of business management course, critically discuss the 3 different environments a business person has to consider before embarking on a business?

Before embarking on a business venture, a business person must consider three different environments: the internal environment, the industry environment, and the macro environment. Each of these environments plays a crucial role in shaping the success or failure of a business, and it is important for business owners to carefully analyze and understand each of them before making any decisions.

The internal environment of a business includes factors such as the company's culture, structure, resources, and capabilities. According to the principles of business management, it is essential for business owners to assess their internal environment to identify strengths and weaknesses that may impact the success of their business. For example, a study by Barney (1991) emphasizes the importance of a firm's resources and capabilities in achieving sustainable competitive advantage. By understanding their internal environment, business owners can leverage their strengths and address their weaknesses to create a competitive advantage in the market.

The industry environment refers to the specific industry in which a business operates, including competitors, suppliers, customers, and regulatory agencies. According to Porter's Five Forces framework, the industry environment plays a significant role in determining the profitability of a business. For example, a study by Porter (2008) highlights the importance of analyzing competitive forces within an industry to develop effective strategies for success. By understanding the industry environment, business owners can identify opportunities for growth and potential threats that may impact their business.

The macro environment includes broader societal factors such as economic conditions, technological advancements, political and legal regulations, and social trends. According to the principles of business management, it is crucial for business owners to consider the macro environment when making strategic decisions for their business. For example, a study by Johnson and Scholes (2008) emphasizes the impact of external factors on a business's strategic choices. By analyzing the macro environment, business owners can anticipate changes in the market and adapt their strategies accordingly to remain competitive.

In conclusion, before embarking on a business venture, a business person must consider the internal environment, industry environment, and macro environment. By critically analyzing these three environments, business owners can make informed decisions that will help them achieve success in the competitive business landscape.