What is effie? ?

Effie is a feminine given name of Greek origin, meaning "pleasant speech" or "well-spoken." It can also be a nickname for the name Euphemia.

Effie refers to the Effie Awards, a global marketing effectiveness competition.

Purpose:

- To recognize and celebrate marketing campaigns that demonstrate measurable and positive business results.

Eligibility:

- Open to marketing campaigns from any industry or country.
- Campaigns must have been executed and measured within the past two years.

Categories:

- Over 30 categories, including:
- Brand Experience
- Engagement Marketing
- Multicultural Marketing
- Purpose Marketing
- Sustainable Marketing

Judging Process:

- Campaigns are judged by a jury of marketing experts based on:
- Strategic Objectives
- Creative Idea
- Implementation and Execution
- Measured Results
- Return on Investment (ROI)
- Positive Social Impact (optional)

Prizes:

- Gold, Silver, and Bronze Effie Awards
- Global Effie Award (for the best campaign worldwide)
- Category-specific Effies
- Special awards (e.g., Grand Effie for exceptional creativity and effectiveness)

Benefits of Participating:

- Gain recognition for successful marketing campaigns.
- Showcase marketing excellence to potential clients and investors.
- Learn from industry best practices.
- Drive organizational growth and profitability through effective marketing.