#public-relations

1.7 Click on the following hyperlink and read about what a celebrity public relations representative does. Thereafter, summarise the article. [4] http://work.chron.com/celebritys-public-relations-representative-do-22353.html

1.6 Casper Nyovest is a South African song writer, rapper and producer and a celebrity in the music industry. He has approached you to become his PR person and you have been asked to explain why PR practitioners are important for the bottom line. (4)

1.2 Click on the following hyperlink and read about tips for public relations practitioners who are working in the arts. Thereafter, summarise the article. [6] 6 show-stopping tips for PR pros in the entertainment industry - Agility PR Solutions

1.1 Develop a public relations plan for the Cape Town International Jazz Festival the plan should include four elements, namely research, objectives, programming, and evaluation. For more information on the heritage site visit: https://www.capetownjazzfest.com/ Please do not contact the organisation. Research [3] Objectives [2]: Programming:[6] Evaluation: [3}

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w Watch the video and read the article below, before answering the questions. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed.Africanisation is a difficult concept to navigate, even for local corporations. This is because Africa is a complex continent with very different needs, such that Publicity practitioners do not know what to cater to. Research, diversity in the boardroom and transformation of the field are therefore very important. Read the article below and answer the questions that follow. Here is Absa’s brand-new look. Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. As previously reported, part of the process involves a logo change, with the bank now adopting a circular logo – as well as moving to a different shade of red. However, it’s not just one shade of red that will be linked to the bank, with African theme running through the new branding and a whole host of warm colours being included. Along with the new look launching, today also marks the point at which the entire Absa group moves on from being Barclays Africa Limited and will be trading as Absa Bank Limited. This applies to all its markets. The change will be most notable in the group’s African operations where it has previously been trading as a Barclays brand. In South Africa, the Absa name is already familiar. While Barclays is no longer part of the Absa brand, it remains a partner in the group, and still has a 14.9%Africanisation is a difficult concept to navigate, even for local corporations. This is because Africa is a complex continent with very different needs, such that Publicity practitioners do not know what to cater to. Research, diversity in the boardroom and transformation of the field are therefore very important. Read the article below and answer the questions that follow. Here is Absa’s brand-new look. Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. As previously reported, part of the process involves a logo change, with the bank now adopting a circular logo – as well as moving to a different shade of red. However, it’s not just one shade of red that will be linked to the bank, with African theme running through the new branding and a whole host of warm colours being included. Along with the new look launching, today also marks the point at which the entire Absa group moves on from being Barclays Africa Limited and will be trading as Absa Bank Limited. This applies to all its markets. The change will be most notable in the group’s African operations where it has previously been trading as a Barclays brand. In South Africa, the Absa name is already familiar. While Barclays is no longer part of the Absa brand, it remains a partner in the group, and still has a 14.9% shareholding in the company. Branding in operations other than South Africa will still hold onto the current Barclays branding for the time being, with all banks across all countries eventually being brought under the Absa branding. This process is subject to regulatory conditions in each market and is expected to be complete by 2020. New slogan and purpose With the new look, Absa is also moving on from its “Prosper” campaign, adopting two new slogans. The first is “Africanacity”, speaking to the way that the people of Africa always find a way to get things done. This will spearhead the group’s transition to a new Absa – while “Brave. Passionate. Ready.” marks the bank’s attitude. It has also adopted a new purpose statement – “bringing your possibilities to life”. “This ethos will be the driving force that will define the new Absa, continually inspiring a desired culture that creates opportunities for our customers to make ‘what is possible’ real.” The new Absa aspires to be an entrepreneurial African banking group with global reach. One that makes a real and lasting contribution to our customers and the societies we operate in,” the bank said. Source: (Business Tech, 2018)shareholding in the company. Branding in operations other than South Africa will still hold onto the current Barclays branding for the time being, with all banks across all countries eventually being brought under the Absa branding. This process is subject to regulatory conditions in each market and is expected to be complete by 2020. New slogan and purpose With the new look, Absa is also moving on from its “Prosper” campaign, adopting two new slogans. The first is “Africanacity”, speaking to the way that the people of Africa always find a way to get things done. This will spearhead the group’s transition to a new Absa – while “Brave. Passionate. Ready.” marks the bank’s attitude. It has also adopted a new purpose statement – “bringing your possibilities to life”. “This ethos will be the driving force that will define the new Absa, continually inspiring a desired culture that creates opportunities for our customers to make ‘what is possible’ real.” The new Absa aspires to be an entrepreneurial African banking group with global reach. One that makes a real and lasting contribution to our customers and the societies we operate in,” the bank said. Source: (Business Tech, 2018)

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

You have been appointed by the Independent Election Commission (IEC) to develop a public relations plan for their 2024 election registration campaign, to assist them in increasing the number of registered voters in South Africa. Your plan must consist of the following items: • Research: Conduct research about the IEC voter registration in South Africa and on voter apathy, and summarise, in one paragraph, your findings. Please reference your work. (4 marks) • Objectives: Provide two objectives of this plan, guided by the request from the IEC. (2 marks) • Programming: Provide an action plan for your plan that details the series of events you will use to achieve the objectives. (6 marks) • Evaluation: Explain how you will evaluate your plan to ensure that your objectives have been achieved.

Practical guidelines for public relations practitioners working in campaigning organisations [4 marks] 3.1 You have been requested by the National Union of Mine Workers (NUMW) to brief their public relations officer (PRO). Advise him/her on four practical guidelines that can be applied in their new portfolio.

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