#marketing

8 points

Internal marketing questions?

Service marketing?

Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. The assumption is that there is an explicable and a predictable relationship between stimuli and responses. Bandura (1977) asserts that children learn by observing people in their environment. These people are called role models, who could be in their immediate surroundings or on TV, radio, in movies, or in the newspapers. Watch the video and read the article below, before answering question 6.1. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter • A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. • In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed. People in the US are destroying their Nike clothes to protest the company's new ad campaign starring Colin Kaepernick, the former NFL quarterback whose protests during the national anthem before games caught the ire of President Donald Trump. Kaepernick caused a stir when he sat on the bench while the anthem played before an NFL game in August 2016. Asked why he wasn't standing, he said he was sitting in protest over police killings of unarmed black men. He went on to consistently kneel during the anthem, and while he went unsigned last season, a handful of other players had continued the practice. The new Nike campaign, released Monday night, showed an image of Kaepernick with the words "Believe in something. Even if it means sacrificing everythinghttps://www.youtube.com/watch?v=A1hDscZfE2w

The company promised to investigate as questions arose about whether the child chose to pose as a cashier or Curro officials made the decision. “We apologise for the offence caused and are urgently [engaging] our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future.” Curro was labelled as “racist” by some people, but the company said it remained committed to diversity and non-racialism in its schools. Social media user Nicole Gentry-Brand, reacting to the apology, said: “I saw the original post on TikTok since it’s been removed and am wondering if there is more context to this. Did the little girl want to play that role? Were the children taking turns? I hope she wasn’t put into the role of a cashier by adults who think in a discriminatory way. “Fortunately for children, they play and have fun and don’t always understand the implications of this the way adults do. I hope that little girl gets an apology if this was done with ill intent.” Here’s some reactions from social media: CAPE TOWN (April 1, 2024) – Curro Holdings acknowledges that a post we published on social media portraying children in various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The post was in error and has been deleted. We apologise for the offence caused and are urgently following our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future. We will communicate further once the details of this unfortunate incident are established. Curro reiterates its commitment to diversity and non-racialism in our schools.

Curro to probe controversial career day post depicting racial stereotypes

Curro to probe controversial career day post depicting racial stereotypes Curro is in the spotlight after publishing a picture depicting a black child playing the role of a cashier and a white child as the buyer as part of its career day dress-up and roleplay. The pictures were on social media. Image: screenshot Curro Holdings, South Africa’s largest private school group, has promised to investigate a controversial career day post depicting racial stereotypes which caused a stir on social media at the weekend. Curro was lambasted after pictures of a primary school pupils' career day event showed a black child posed as a cashier while white children posed as veterinarians, among other professions. Curro apologised on Sunday, acknowledging the picture was initially posted by the company on social media but was deleted after backlash. “Curro Holdings acknowledges that a post we published on social media portraying children in various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The post was in error and has been deleted,” Curro said. The company promised to investigate as questions arose about whether the child chose to pose as a cashier or Curro officials made the decision. “We apologise for the offence caused and are urgently [engaging] our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future.” Curro was labelled as “racist” by some people, but the company said it remained committed to diversity and non-racialism in its schools. Social media user Nicole Gentry-Brand, reacting to the apology, said: “I saw the original post on TikTok since it’s been removed and am wondering if there is more context to this. Did the little girl want to play that role? Were the children taking turns? I hope she wasn’t put into the role of a cashier by adults who think in a discriminatory way. “Fortunately for children, they play and have fun and don’t always understand the implications of this the way adults do. I hope that little girl gets an apology if this was done with ill intent.” Here’s some reactions from social media: CAPE TOWN (April 1, 2024) – Curro Holdings acknowledges that a post we published on social media portraying children in various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The post was in error and has been deleted. We apologise for the offence caused and are urgently following our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future. We will communicate further once the details of this unfortunate incident are established. Curro reiterates its commitment to diversity and non-racialism in our schools.

5. Public relations tactics and strategies [10 marks]